Here is the American Express Corporate Responsibility platform for preserving and sustaining unique historic places for the future - ”We support organizations and projects that preserve or rediscover major historic sites and monuments in order to provide ongoing sustainable access and enjoyment for current and future audiences. The programs we support include historic landmarks and public spaces. We emphasize preserving sites that represent diverse cultures.” They even give millions every year to fund projects like restoring Ellis Island and the Statue of Liberty.
Pretty great, right? I am behind their global efforts on many fronts, including supporting relief efforts in the wake of the Japan tragedy. And while I don’t actually hold an American Express credit card, I hear rave reviews about them as a credit card company. So much so, that I have even seriously considered getting one myself.
So imagine my dismay when I received a non-solicited credit card offer in the mail. It was so non-green, I was taken aback. Actually, it was gold. Very gold. Now at first glance it looked inviting, like a beautiful, shiny, little gold gift that touched my material girl’s heart. What was alarming? It was in a 6″ x 8″ slim (1/2 inch or so) gold box, with so much excess packaging! As pretty as it looked, I’m sure that gold cardboard, paper, etc. is not recyclable. Lots of slick pages in the little booklet, which was set into a “well” in the box itself. And hidden out of sight, for reinforcement behind the shiny gold cardboard was a 1″ border of styrofoam all around the edges of the box. Styrofoam!!
Another look at their website had me realize that other than some sustainability efforts at historical sites and buildings, American Express does not say anything about being an environmentally friendly company. Which is sad, because they do so many things just right. Now, the powers-that-be may have no idea about my – and probably millions of others – pretty little gold packages. They should know, and take a stand for global sustainability, not just for places, but for the planet as a whole.
You’re a good company, American Express. And, you can do SO much better…