“Apple is already a leader in innovation and engineering, and we are applying these same talents to become an environmental leader. Based on our tangible actions and results over time, hopefully our customers, employees, shareholders and professional colleagues will all feel proud of our ongoing efforts to become a greener Apple.” ~ Steve Jobs, 2007
Among his innumerable other achievements, Steve Jobs left behind a greener, more sustainable Apple. Today the company is transparent with their Carbon Footprint, and all things pertaining to the environment. And, you know what? Apple is becoming an industry leader, led by Steve Jobs and his 1,800 word pledge for A Greener Apple.
It all started in 2007 when Greenpeace slammed Apple, and their brand new iPhone for being loaded with all kinds of toxic ingredients such as brominated flame retardants, phthalates plasticisers. So, Apple got busy and made some big changes, not only to the iPhone, but to their environmental policy in general.
Just a couple of years later, Greenpeace became a fan of Steve Jobs and Apple for their turnaround and all that they are doing to lead the way in sustainability. Apple is committed to reducing their environmental footprint. They are using less packaging materials, less toxic materials, and they have an aggressive recycling program for old Apple products. Interested on just how green Apple is? Here is the story of APPLE AND THE ENVIRONMENT.
Steve, you will be missed more than you know. Thank you for your innovation and your inspiration…
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julia says:
while i sincerely admire his genius and can certainly appreciate that many of his innovations have in some ways made the world an easier and more entertaining place to live, the unfortunate side of his creations and innovations is how they perpetuate desire for more and more, and the feeling that we never have enough, we can never relax and be content…one must have the New iphone, or the New ipad in order to be happy. in fact, steve jobs himself said that this was one of his aims: to create things people didn’t even know they wanted. what are the environmental, emotional and economic consequences of that constant wanting, when multiplied by 6 billion people?
sent from my old dell, rebuild 5 times
fredibakercoaches says:
Thanks for voicing your opinion, Julia. It’s great that you are getting so much mileage from your computer, and that is a wonderfully green way to use technology. Apple is doing all kinds of innovative things, such as making the iPad cases out of recycled aluminum cans. And they do have a very comprehensive recycling program for old equipment…
scottbartlett says:
I didn’t know about Greenpeace’s criticism, or about Apple’s swift and thorough response! Very cool.
The technology itself is very green, as well. Devices like the iPhone and the iPad (both belonging to markets that Apple pioneered) are excellent engines of dematerialization. Think about all the lone objects iPhones combine, thereby rendering obsolete–notebooks, calculators, calendars, telephones, PDAs, MP3 players, cameras, maps, GPS, alarm clocks, address books, dictionaries, radios, etc.
RIP Steve Jobs, and thank you for your green legacy.
fredibakercoaches says:
Thanks for the great thoughts about how many jobs (no pun intended) the iPhone can do, and the iPad as well…
Elliot says:
Apple is average, at best, on sustainability. It is damaging to pretend otherwise. See this, for example:
http://www.crosslandsbulletin.com/bulletin/stories.php?id=2367&show=bulletinindex
fredibakercoaches says:
Thanks Elliot for your opinion. Apple realized that they could do better, much better, so in 2007 Steve Jobs made the commitment to sustainability and Apple has cleaned up their act. The article you site is based on statistics over the past 20 years., which could make the difference. I appreciate you bringing another opinion to the table.